Learn Amazon FBA Private Label for Free: The Complete Video Course

So you want to build a successful business selling products on Amazon, but you're not sure where to start. Private label products are one of the best ways to generate strong profits, but courses teaching the strategies can cost thousands of dollars. Not this one. You've found a free video course that will walk you through everything you need to know to launch your own private label brand on Amazon and start making money. Over the next few weeks, you'll learn product research, finding suppliers, creating a brand, optimizing your listing, and driving sales. Everything you need to build a real business and become an Amazon expert is right here at your fingertips. The best part? It won't cost you a dime. So grab a coffee, settle in, and let's get started building your very own private label empire.

Introduction to Amazon FBA Private Label

So you want to start your own private label business on Amazon? This free video course will teach you everything you need to know to get started.

Choosing a Product

The key to success is finding a product in a niche market that people want to buy. Look for items that are in demand but not too competitive. Check listings on Amazon to see what's already selling well. You want a product with steady sales but not too many existing listings.

Once you find some good options, evaluate them based on criteria like price, size, reviews, and ratings. Choose a product with an opportunity to provide more value to customers. Think better quality, lower cost, improved design, extra features, etc.

Sourcing and Manufacturing

Now you need to find a supplier and get samples made. Look for manufacturers on sites like Alibaba, Global Sources, or Made-in-China. Get quotes, check reviews, and ask lots of questions. Don't pay for full production upfront - start with samples to ensure good quality.

When you're ready for full production, provide detailed specifications to the manufacturer. Be very hands-on at first to ensure the highest standards before approving the final product.

Building Your Brand

You'll need professional product photos, an eye-catching listing, and a brand logo to start establishing your brand. Come up with a company name and register the domain. Open social media accounts to increase brand visibility.

Launching your own private label product is challenging but rewarding work. Follow these steps, learn from your mistakes, make improvements, and keep optimizing. With dedication, you can build a successful business! Stay tuned for the next videos on launching your product and scaling up.

Selecting the Right Product for Your Amazon FBA Business

So you’ve decided to start an Amazon FBA business, congrats! Now it’s time to pick out the product you want to sell. This is a big decision, so take your time and consider these factors:

Competition and Demand

You’ll want a product with solid demand but not too much competition. Check Amazon’s bestseller lists and Google Trends to see what’s hot. Look for lots of search volume but fewer than 50 competitors.


Choose a product with a selling price between $20 to $50 for the best profit margins. Make sure it retails for at least 3 times what you pay for it. Price it competitively by comparing to similar products.


A product that stands out will sell better. Look for an unusual or innovative product that solves a common problem in a new way. If it’s something people haven’t seen before, that’s even better.

Size and Weight

Stick to smaller, lighter products which are cheaper to ship and easier to store. Unless the product is high-value, avoid oversized or extremely heavy items.


Select a product you can access reliably and affordably. If it’s made overseas, find a reputable supplier with good reviews who accepts small orders. Make sure there are no restrictions preventing you from reselling it.


Choose an “evergreen” product, meaning it’s not seasonal or trendy. Things people need and buy year-round are a safer bet. Unless you find an irresistible seasonal product, evergreen is the way to go for beginners.

With the right product choice, you'll be well on your way to Amazon FBA success! Evaluate each option carefully and don't be afraid to start over if needed. The perfect product for your new business is out there waiting to be found.

Sourcing and Importing Products From Alibaba

Once you’ve decided on a product to sell, it’s time to source it. For most Amazon FBA private label sellers, Alibaba is the go-to website for finding suppliers and manufacturers in China to source your products.

Find Suppliers

  • Search for your target product on Alibaba. Look for suppliers that can manufacture the specific type of product you want to sell. Compare lots of suppliers to find one that meets your needs.

  • Check the supplier’s credentials and reviews. Make sure they are a Gold Supplier and have good reviews from other customers. Avoid suppliers with little history or poor reviews.

  • Contact suppliers that interest you. Ask questions about their products, minimum order quantities, lead times, and pricing. Get samples from a few to compare quality.

Place a Small Order

Once you find a supplier you want to work with, place a small initial order of your product, maybe 200-500 units. This lets you check the quality and ensure the product is as advertised before ordering a large quantity.

Inspect the Shipment

When your order arrives, thoroughly check the products. Make sure there are no quality issues and everything looks as expected before sending inventory into FBA. If there are any problems, contact your supplier right away. It’s best to catch issues early.

Ramp Up and Repeat

If everything checks out, you can place a larger reorder and really launch your new private label product on Amazon FBA! Sourcing high-quality products at a good price is key to success in this business. Take your time finding the right suppliers and building a strong relationship with them. With the right partners, you’ll be well on your way to building a thriving Amazon business.

Optimizing Your Amazon Listing for Maximum Sales

Optimizing your Amazon product listing is key to higher sales and more visibility. Here are some tips to make your listing irresistible to buyers:

Choose an Attention-Grabbing Title

Your title is the first thing buyers see, so make it exciting! Mention the product name and highlight its best features or benefits. Use power words like “professional,” “premium,” or “revolutionary.” Keep your title under 200 characters for best results on Amazon.

Write a Compelling Product Description

Describe your product in detail, focusing on its features, specifications, and benefits to the customer. Use bullet points to highlight key attributes. Share details that make your product stand out from competitors. Mention the materials and dimensions. Close with a strong call to action, like "Order now to take advantage of this amazing deal!" Aim for 400 to 500 words.

Include High-Quality Images

Upload at least 5 high-resolution images showing your product from different angles. Make sure images are well-lit, in focus, and showcase the product prominently. Infographics, charts, or diagrams can also be helpful for more technical products. Images are critical for giving customers a good sense of exactly what they're buying.

Set a Competitive Price

Research prices of comparable products currently selling well on Amazon. You want to price competitively, but also leave room for discounts and promotions. Price too low and you leave money on the table, but price too high and you won't get any sales. Find the sweet spot for your product category and brand.

Choose the Right Product Categories

Select categories and subcategories that best match your product. The more specific the category, the better. This helps buyers find your listing when searching. Only choose categories that truly apply to your product.

Optimizing your listing is an ongoing process of testing, tweaking and improving. But following these best practices will get you off to a great start! Keep making small changes and see how your sales and reviews improve over time.

Scaling Your Amazon FBA Business With PPC and External Traffic

Once you have a solid foundation of sales and reviews for your first product, it’s time to scale your Amazon FBA business. Two of the most effective ways to do this are through pay-per-click (PPC) advertising and driving external traffic to your Amazon listing.

Pay-Per-Click Advertising

PPC ads allow you to bid on certain keywords so your product listing appears at the top of search results on Amazon. This increased visibility leads to more clicks and conversions. You only pay when someone actually clicks your ad.

To get started with PPC, head to your Seller Central account and select “Advertising” from the menu. Here you can create an ad campaign for your product by choosing keywords, setting a daily budget, and bidding on placements. Start with a small budget of $5 to $10 a day and closely monitor your impressions, clicks, and conversions to determine the effectiveness of your campaign. Make adjustments as needed to improve your click-through-rate and conversion rate.

Once you’ve optimized your first campaign, create additional campaigns to expand into more related keywords. The more targeted traffic you can drive to your listing, the more sales you’ll make.

Driving External Traffic

Don’t rely solely on Amazon to generate traffic for your product. Promote your listing on other channels like social media, your email list, and your website or blog. Create social media posts highlighting your product and linking back to your Amazon listing. Send an email campaign to your subscribers notifying them of your new product. Write blog posts discussing the features and benefits of your product, embedding images that link to your listing on Amazon.

Any external traffic you can send to your Amazon product page will boost your sales and ranking. The higher your product ranks on Amazon, the more organic traffic and sales it will receive. By scaling your business with PPC ads and external traffic sources, you can take your Amazon FBA private label business to the next level.




You've made it to the end of this free video course on how to launch your own private label product on Amazon FBA. Congrats! Now you have all the knowledge and resources to get started. The next step is taking action. Don't sit back and overthink things, just dive in and get going. Pick a product, source a supplier, create a brand, and launch your first product. Learn and improve as you go. In a few months, you could have your own business up and running, making sales and earning profit. How cool is that? The opportunities with Amazon FBA private label are endless. Now go out there, start selling, build your business, and achieve your dreams of becoming an entrepreneur. You've got this!

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